BusinessOpportunityLeads.org is FTC Compliant
All ads must comply with the rules, regulations and guidelines of the Federal Trade Commission
( http://www.ftc.gov ).
We retain the right to edit or refuse any and ALL types of ads that do not comply with the FTC.
We do not accept ads for adult sites, hate, illegal promotions,gambling or casinos.
We do not accept ads that make unsubstantiated claims.
If your ad claims the earning of a certain amount of money in a certain amount of time, you will need to provide proof before we can run the ad.
The web site that you are promoting must provide the following, easy to find, information in order for us to run your ad.
Terms of Service
Contact Information of Webmaster or Helpdesk
Your advertisement must not mislead the customers.
The FTC has determined that a representation, omission or practice is deceptive if it is likely to:
mislead consumers and affect consumers' behavior or decisions about the product or service.
In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is:
substantial not outweighed by other benefits and not reasonably avoidable
The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that's not true. For example, a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing.
In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim - "tests show X" - you must have at least that level of support.
Other points to consider:
Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim. Demonstrations must show how the product will perform under normal use. Refunds must be made to dissatisfied consumers - if you promised to make them. Advertising directed to children raises special issues. That's because children may have greater difficulty evaluating advertising claims and understanding the nature of the information you provide. Sellers should take special care not to misrepresent a product or its performance when advertising to children. The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus has published specific guidelines for children's advertising that you may find helpful.